Globalization Essay Example | Topics and Well Written Essays - 2250 words

Globalization - Essay Example Furthermore, the paper also discusses PESTEL Analysis and what benefits does it have in UK economy and their drawbacks. Lastly, it describes the future of globalization. The term ‘Globalization’ is defined as a process of integration which has been derived from the human connectivity and their exchange of ideas, products and different aspects of their culture and trends. In other words globalization is represented as a new term for changes in International relations which was exploited in the end of the twentieth century. Globalization refers to the larger context with respect to the globe rather than in a national context. The advancements and breakthroughs in transportation and telecommunication play an important role in the rise of globalization alongside with the increase use of the internet which has led to the growth in globalization. When economies are interconnected with each other, it has provided an opportunity for globalization to occur (Jones 2010). Globaliza tion has various meanings and it has been the source of argument in the recent decade about its true meaning. Albrow (1990) argues that globalization is far broader concept than interconnection and relations between the different objects. He explained that globalization is referred to all those processes by which different people of the world and different products of the world are incorporated to form a single concept or a society (Gupta 2009). However, many of the terms superseded the previous terms due to change in the nature of the world. Appadurai (1996) suggested that globalization is the process of mixing of the culture with respect to different locations and identities of regions. The author tried to propose that globalization will occur if people from different identities and regions would come together and blend their culture to form one idea is to be known as globalization (Appadurai 1996). Carnoy (2001) defines globalization as the weakening of the state when it cannot c ope up with the environment. This implies that if a country fails to adapt to the new conditions of the world in the global environment, then it blends up with the environment itself for keeping themselves alive in the market (Munck 2005). Many scholars have traced back the history to gather information on the origins of globalization which was found to present before the European age of discovery. When people moved to different regions, they tried to adapt to the certain environment and to the cultures of the particular region. It is where the role of globalization play its part when people share different ideas and merge it to become one single idea (Jones 2010). Aspects of Globalization Globalization has both the social and economical aspects, if understood; it can help nations to achieve greater heights of success and growth. In economical terms, it is the rapprochement of countries and their flow of goods and capital from one place to another due to various inventions that has been made by countries. The first wave occurred in the era of economic boom which made Great Britain to realize its capability and brought the nation into foreground. Many scholars term the modern globalization as the increase in the technological achievements of a country which have made possible for people to migrate and allowed the flow of capital and information to satisfy its needs. Scientific reforms and revolution have created new forms of transportation and the rise of

How successful has the ANC been in addressing the key legacys of Essay

How successful has the ANC been in addressing the key legacys of apartheid - Essay Example The fact however was that the blacks were handicapped from exercising influence or any form of authority to issues concerning them in their immediate environment. Inferior treatments were meted out to the blacks in terms of the public services that were made available to them (Department of Health, 2004). Apartheid may have been a director consequence of British colonialism that sought to regulate the movement, of blacks to white occupied territories. More than ten different laws encapsulated the apartheid era. There was a laws prohibiting mixed marriages between whites and non-whites, it was considered a criminal act for a white to have sexual relations with other races. Citizens were registered on the basis of their skin colour. The country was partitioned into different areas with different governing structures put on ground for these different areas. There were further laws checking black migration to the cities and from sharing the same public amenities. Other laws mere the banks Education Act that brought black schooling directly under government control and thereby ending the running of schools by the missionaries, the law preventing i llegal squatting, the suppression of communism etc. These and many more characterized apartheid or â€Å"Separatism† by South Africa. The ANC is an acronym that stands for African National Congress and the currently ruling political party in South Africa with social-Democratic inclinations. South African blacks readily accepted this party as theirs because it had as it major mission, the welfare and the rights of South African Blacks. Formally called the South African native National congress, the ANC was founded in 1912 with initial founding members like John Lube and sole plaatje. The composition of the ANC at foundation included Local Chiefs, Representatives of the people, churches & etc with the

Social policy Essay Example | Topics and Well Written Essays - 2000 words - 3

Social policy - Essay Example Therefore, the social workers carry forward the mission statement of standing against racism or other forms of discriminatory practices on any individual based on their personal freedom of choices, to ensure that individuals in a society are treated equally and fairly, also that every individual has equal access to quality education and health facilities, not to mention the basic right of entry to quality accommodation and justice system. Since social workers take up the mission of eradicating injustice from the society, it would be quite a paradox is they exhibit a character opposite to that expected from them. Though social workers are actively pursuing their causes, yet when it come to the rights of traveller and gypsy communities, the social workers either seem to be uninvolved or in extreme cases biased against them (Lloyd & Joan 2001). The sole purpose of choosing the thematic analysis of social worker`s contribution towards the cause of alleviating issues of the travellers community to identify the discriminatory practices against them, also to point out to the fact that the social workers are clearly violating their mission statement in this context. More so, the new coverage in the UK often speaks of the injustices inducted upon the travellers community. On one hand where the general social indicators of the UK as a whole and the minority`s in specific are getting better off, the case with the gypsies eviden tly points toward the opposite direction (Joanna and Andrew 2012). The Commission for Racial Equality (CRE) is quite vocal on the cause and thus, outcry against such practices can often be witnessed on the media. Also, it isn’t a hidden fact that the media is also unbiased towards the gypsies. Recently, The Travellers Movement has become quite vocal on the media over the biased and shameless broadcasting of the

How successful has the ANC been in addressing the key legacys of Essay

How successful has the ANC been in addressing the key legacys of apartheid - Essay Example The fact however was that the blacks were handicapped from exercising influence or any form of authority to issues concerning them in their immediate environment. Inferior treatments were meted out to the blacks in terms of the public services that were made available to them (Department of Health, 2004). Apartheid may have been a director consequence of British colonialism that sought to regulate the movement, of blacks to white occupied territories. More than ten different laws encapsulated the apartheid era. There was a laws prohibiting mixed marriages between whites and non-whites, it was considered a criminal act for a white to have sexual relations with other races. Citizens were registered on the basis of their skin colour. The country was partitioned into different areas with different governing structures put on ground for these different areas. There were further laws checking black migration to the cities and from sharing the same public amenities. Other laws mere the banks Education Act that brought black schooling directly under government control and thereby ending the running of schools by the missionaries, the law preventing i llegal squatting, the suppression of communism etc. These and many more characterized apartheid or â€Å"Separatism† by South Africa. The ANC is an acronym that stands for African National Congress and the currently ruling political party in South Africa with social-Democratic inclinations. South African blacks readily accepted this party as theirs because it had as it major mission, the welfare and the rights of South African Blacks. Formally called the South African native National congress, the ANC was founded in 1912 with initial founding members like John Lube and sole plaatje. The composition of the ANC at foundation included Local Chiefs, Representatives of the people, churches & etc with the

Corporate Finance Project Essay Example | Topics and Well Written Essays - 4000 words

Corporate Finance Project - Essay Example Because of their fewness, oligopolists have considerable control over their prices, but each must consider the possible reaction of rivals to its own pricing, output & advertising decision. Oligopoly pricing behavior has the characteristics of certain game of strategy, such as poker, chess, & bridge. The best way to play such game depends on the way one's opponent plays. Players (& oligopolists) must pattern their actions according to the actions & expected reaction of rivals. The study of how people behave in strategic situations is called game theory. In other words, game theory analyzes the way that two or more players choose strategies that jointly affect each-other. This theory that sounds frivolous in its terminology is fought with significance & was largely developed by john Von Neumann (1903 - 1957), a Hungarian-born mathematical genius. Economists, union-management disputes, country's trade policies, international environmental agreements, reputations, & a host of other situations have used game theory. It offers insights for policies, welfare, & everyday life as well. Thus, similarly, in our motto in the market competition in the product market for business i nvestment purpose, this theory has a major implication. To realize so, we will need to move for the further analysis. Here, the vertical rust arrows show uptown's price cuts; the horizontal rust arrows show Starship's matching each price cut. ... Why Because the only price compatible with both stratifies is a price of 0, 90% of 0 is 0. Finally, it dawns on the two firms- when one firm cuts its price, the other firm will match the price cut. Only if the firms are shortsighted will they think that they can undercut each-other for long. So, they will think that- What will my rival do if I cut my price or raise my price Basic Explanation: In a duopoly market, it is assumed that each firm has the same cost & demand structure, each can choose whether to charge its normal or lower price below marginal cost & try to drive its rival into bankruptcy & then capture the entire market. The novel element is the firm's profits will depend on its rival's strategy as well as on its own growth. A useful tool for representing the interaction between two firms is a two way payoff table or matrix which shows the strategic & payoffs of a game between two players. In this table, a firm can choose between the strategies listed in its rows or columns like below- In this figure, each firm decides whether to charge its high price or to start a price war by choosing a lower price. Cell A, at the upper left, shows the outcome when both firm choose the high price; D is the outcome when both choose to conduct a price war & B & C result when one firm has a high price & one a war price. The numbers insight the cells show the payoffs of the two firms, the profits earned by each firm for each of the four outcomes. The rust number in the lower left shows the payoff to the player on the left (Starship), the upper right shows the payoff of the player at the top (Uptown) as the firms are identical, the payoffs are mirror images. Alternative

Economics and Global Business Essay Example for Free

Economics and Global Business Essay A) Elasticity of demand is describes as the degree of percentage change in demand for a good or service due to variation in price. Elasticity measurements can be expressed by three types of demand; inelastic demand, unit elastic demand, or relatively elastic demand. To determine the percentage of change in demand for a product or service the price elasticity equation and coefficient are used. The coefficient Ed is defined as â€Å"the percentage change in quantity demanded of product divided by the percentage change in price of product X† (McConnell, Brue, Flynn, 2012, pg. 76) The three expressions of Ed are Elastic, Inelastic, and Unit Elasticity. Elastic demand occurs â€Å"if a specific percentage change in price results in a larger percentage change in quantity demanded† (McConnell, Brue, Flynn, 2012, pg. 77). For a product with inelastic demand Ed 1. An example of elastic demand is when there is a 2% decrease in the price of chocolate that results in a 6% increase in quantity. Ed= .06/.02 = 3 Inelastic demand occurs â€Å"if a specific percentage change in price produces a smaller percentage change in quantity demanded.†(McConnell, Brue, Flynn, 2012, pg. 77) For products with inelastic demand Ed 0 .Inferior goods are goods that yield a negative income elasticity, Ei 0. As consumer incomes increase, demand and purchases of these foods decrease. Examples of inferior goods are bus tickets, consignment clothing, and retreaded tires to list a few. D) Demand of a product will be elastic when there is a higher number of substitute available. This happens because consumers can easily swap one product for the other based on price. An example can be the purchase of soda. A consumer can go to the store to buy Pepsi but arrive and find a sale on Coke and buy Coke instead. The variety of soda a consumer can chose, makes the demand for Pepsi highly elastic. The same rule applies for inelastic demand of a product. If there is a limited number of substitute goods available the product or service is highly inelastic. An example would  be medical procedures or surgery. The alternative to surgery are very few, making medical procedures or surgery inelastic. E) The proportion of Income devoted to a good or service effects the elasticity of demand for that good or service. For goods that are of a higher proportion of income, a 15% increase in price would make the good highly elastic. But for goods that are of a lower proportion of income, a 15% increase in price would only slightly change the demand, making them lower in elasticity. An example would be a car priced at $13,000. If there is an increase by 15% the car now costs $14,950. This increase in price requires more of the consumer’s income making them highly elastic. Another example of how proportion of income devoted to a good effects elasticity of demand, is a pair shoes that cost $20.00. If there is a 15% price increase on the shoes, they now cost $23.00. The increase in the price of the shoes requires about the same proportion of income that the original price required. The lack of major proportional change to income makes the shoes elastic. F) Time is a factor that effects consumers demand elasticity of a product. â€Å"Short-run† demand for a product is often more inelastic than â€Å"long-run† demand since consumer have less time to find an alternative and normally don’t feel the effects of a price increase until â€Å"long-run.† An example would be an increase in the price of salmon. â€Å"Short-run† demand of Salmon is more inelastic since the effect if the price increase hasn’t been felt drastically by consumers. But, in the â€Å"long-run† demand for salmon will decrease making it more elastic as consumers find alternative to salmon. G) 1) Elastic demand range occurs when total revenue can be increased by decreasing price. The range for elastic demand on the graph is between $80 and $50. Total revenue increases as the price decrease. 2). Inelastic demand range occurs when total revenue can be increased by increasing price. The range for inelastic demand on the graph is between $40 and $0. Total revenue is decreasing as the price decreases. 3). Unit elastic range occurs when a  percentage change in price results in the exact same percentage change in quantity. When the price changes it does not affect total revenue on the graph. The unit elastic range for the given graph is $50-$40. References McConnell, Campbell R., Stanley L. Brue, and Sean Masaki Flynn. Elasticity. Economics: principles, problems, and policies. 19th ed. New York: McGraw-Hill/Irwin, 2012. 76-77. Print.

General Environment Facing Under Armour Marketing Essay

General Environment Facing Under Armour Marketing Essay Target in men, women and youth. (Under Armours diverse product line for men, women, and youth is complex, but the message is simple: wear HeatGear when its hot, ColdGear when its cold, and AllSeasonGear between the extremes.) Cultural differences. (Product transcends cultural differences and it is appealing to many athletes, regardless of nationality; Under Armour is puisuing a worldwide scope via regionalization.) Economic Increase economic condition by improving the sales balance and reducing the seasonal variability in sales, inventory efforts and distribution. Economic risk. (The degree of economic risk associated with the premium pricing and Under Armour is feeling the effects of the current declining retail consumer market that is affecting the broader economy.) Current economic downturn challenges Under Armour to compete against major rivals. Political/ Legal The company works with multiple licensees directly throughout the product development process to ensure that the products are aligned with its brand and quality expectations. Under Armour does not have a patent on any of the materials use in its products. Therefore, it needs to be cautious in its licensing agreements so companies do not steal its know-how and introduce their own versions. Under Armour signed a five- year partnership agreement in April 2009 with Cal Ripken, Jr. The intellectual property rights laws and regulations of countries in the global market vary dramatically. Sociocultural Under Armour missions is to enhance the experience for all athletes by applying passion, science, and the relentless pursuit of innovation to create clothing with temperature control, comfort, and flexibility. Under Armour has reached regular athletes, active outdoor enthusiasts, elite tactical professionals, and active lifestyle consumers. Planks shirt truly did regulate athletes body temperatures, lending to improved performance. Under Armour had five lines of clothing made for every climate. Footwear product line designed for high performance through a highly breathable and lightweight design. Global Under Armour is able to successfully penetrate the sports apparel market by using the image and influence of: domestic and international professional teams, collegiate teams, Olympians, and individuals. Under Armours products are sold worldwide, with the companys headquarters located in the United States and support offices in Hong Kong and Guangzhou, China. Under Armour sells products in 13 countries, including in-house distribution in the United Kingdom, Germany, and France. Sales in other Western European and Asian countries are done through partnerships and third-party distributors. Under Armour do not have to contend with the challenges associated with establishing manufacturing plants in foreign countries. Technology Plank created a synthetic shirt made of high-tech material that had a snug fit designed to feel like a second skin. Products are offered through the company website. For the first ten years of its existence, the company was able to sustain operations by using off the shelf software programs. Under Armour invested in a new SAP system. This system is a key to the companys ability to add products to list of offerings, as it allows Under Armour to manage a more diverse inventory and to ship directly to distributors. Physical Environment When Plank was a football player he grew tired of having to change his damp, heavy t-shirt under his jersey, so he set out to create a unique product that would meet the needs of all athletes. Though the materials and technology used to create its products are not exclusive, by implementing an effective corporate strategy Under Armour has been able to fashion itself as a profitable business and remain a key player among competitors. Use Porters Five Forces Model to analyze the apparel, footwear, and equipment industry in the US. Given this analysis, is the industry attractive or unattractive? Porters Five Forces Model Medium threat to new entry Under Armour operates in a highly competitive industry where the dominant competitors have significant breadth of market coverage that is difficult to find an entry point. The main competitors have been advertising and establishing distribution channels, marketing agreements, and recognition for many years. High threats of substitute products Under Armours major competitors are Nike and Adidas with similar or competing product offerings. Under Armour does not have a patent on any of the materials used in its products. High intensity of rivalry among competitors There is stiff competition in the athletic apparel industry with companies of various sizes employing different strategies in order to attract consumers to their product and brand. The larger companies continuously increase competition by spending large amounts of money on product innovations, advertising, and sponsorship. High bargaining power of suppliers Under Armours customers is willing to pay the price for its products because their products have value in it. Some of it suppliers are commodities and thus are subject to price fluctuations; for example, petroleum-based materials are used in Under Armous products and the petroleum industry has experienced significant swings in price and relative availability in recent months and years. Under Armour relies heavily on suppliers and manufacturers outside of the United States. Seventy to 75 percent of the fabric used in its products comes from only six suppliers, lending to Under Armours weak position relative to its suppliers. Low bargaining power of buyers Under Armour has developed unique products that consumers value. The customer is willing to pay the price because the Under Armour product has value in it. Who are Under Armours main competitors? How do they measure up against these competitors? Classify the competition under the 3 Is framework immediate competition, impending competition, invisible competition. Competitor analysis Competitors Nike. Adidas combined with Reebok. Columbia Sportwear. SportHill. Immediate competition The immediate competitor is Nike. Nike is the leader in athletic shoes and captured half of the athletic shoe market. Footwear is new product line that was launched by Under Armour in fourth quarter of 2006. Under Armour is likely to introduce other athletic shoe like basketball shoe in future. It is a challenge of Under Armour to drive into athletic shoe market because Nike has already captured most of the market share in footwear. Another immediate competitor is Adidas. Adidas, who is the second largest athletic apparel manufacturer in the world after merging with Reebok. The apparel is major revenue of Under Armour. In year 2007, the apparel dominated 84% total sales of Under Armour. Reebok second largest manufactured in athletic apparel manufactured, so the merger between Adidas and Reebok become the immediate competitors for Under Armour. Impending competition The impending competitor of Under Armour is SportHill. SportHill utilizes the expertise of elite athletes to perfect its design and innovative new products. It is well known for quality, comfort and reliability. Their clothing can be found globally in most major retailer stores and can be purchased online. Therefore SportHill poses a threat to Under Armour. Invisible competition The invisible competitor of Under Armour is its suppliers. The intellectual property rights in technology, fabrics and processes used to manufacturer Under Armour products are generally owned by their suppliers and not unique to Under Armour. The lack of proprietary product rights, intellectual property rights in foreign countries, and a heavy reliance on relatively few third-party suppliers and manufacturers could adversely affect the long-term sustainability of the firm. Conduct a SWOT analysis to understand Under Armours strengths and weaknesses. Using the table below, conduct a SWOT analysis identifying the firms strengths, weaknesses, opportunities and threats in the table below. SWOT Analysis Strengths Employees work as one team. Plank manages his company with a unique team-driven style. Under Armour is one team and my job is to help ensure we operate and execute as one team. Strong leadership. Planks drive to keep trying even during difficult times when it seemed the company might never flourish is what made it possible. He knows every aspect of it because at one time he actually did the work himself. Under Armour sells products in 13 countries, including in-house distribution in the United Kingdom, Germany, and France. Under Armours accessories category is developed and managed directly by Under Armour. Under Armour possesses an efficient operations and distribution network. SAP system has the ability to add products to its list of offerings, as it allows Under Armour to manage a more diverse inventory and to ship directly to distributors. Weaknesses Low level diversification. 84% of its revenue comes from athletic apparel and gear. Highly dependent upon premium priced products that are closely related. Opportunities Utilizing broad-based, frequently free endorsements and well-received publicity, Under Armour has also reached regular athletes, active outdoor enthusiasts, elite tactical professionals, and active lifestyle consumers. Success was initially slow in coming, but once Plank made his first big sale to Georgia Tech University, Under Armour grew rapidly. During 2007, Under Armour increased its marketing initiatives by opening self-owned retail and outlet stores. By leveraging its licensing partners (JR286, Inc. and USG), Under Armour can provide a wider range of branded products to its customers. Under Armour signed a five-year partnership agreement in April 2009 with Cal Ripken, Jr., a retired professional baseball player, to be their official uniform representative. Under Armour feels this is a great opportunity because Ripken previously was partnered with Nike. Threats The main competitors have been advertising and establishing distribution channels, marketing agreements, and recognition for many years. There is stiff competition in the athletic apparel industry with companies of various sizes employing different strategies in order to attract consumers to their product and brand. The larger companies continuously increase competition by spending large amounts of money on product innovations, advertising, and sponsorship. Under Armour faces several issues and challenges. These challenges include the current economic downturn, competing against major rivals such as Nike and Adidas/Reebok, and maintaining a positive brand image despite setbacks, such as the recent recall of its mens protective athletic gear. The lack of proprietary product rights, intellectual property rights in foreign countries. A heavy reliance on relatively few third-party suppliers and manufacturers. Under Armour relies heavily on suppliers and manufacturers outside of the United States. 75% of the fabric used in its products comes from only six suppliers. Conduct a Value Chain analysis to identify value-creating activities. Value Chain Analysis Firm infrastructure The companys operations from Planks grandmothers basement moved out into a manufacturing warehouse in Maryland. Human resource management Having been part of a sports team, Plank manages his company with a unique team-driven style. Under Armour is one team and my job is to help ensure we operate and execute as one team. Many of his first employees were his college classmates and teammates. Most of them are still with Under Armour and play important roles in management. In order to facilitate its international expansion, Under Armour hired several new executives with experience in international business, most notably Peter Mahrer. Technology development At the end of Under Armour first year of operations, Under Armour had five lines of clothing made for every climate, and the companys operations were moved out of Planks grandmothers basement into a manufacturing warehouse in Maryland. After Under Armour went public in 2006, Under Armour invested in a new SAP system. This system is the key to the companys ability to add products to its list of offerings, as it allows Under Armour to manage a more diverse inventory and to ship directly to distributors. Procurement Under Armour relies heavily on suppliers and manufacturers outside of the United States. 75% of the fabric used in its products comes from only six suppliers. Inbound logistics For the first ten years of its existence, the company was able to sustain operations by using off the shelf software programs. Operations Under Armour licenses its brand name to independent manufacturers for other miscellaneous products such as bags, socks, headwear, eyewear and watches. The company works with multiple licenses directly throughout the product development process to ensure that the products are aligned with its brand and quality expectations. Outbound logistics After Under Armour went public in 2006, Under Armour invested in a new SAP system. This system is a key to the companys ability to add products to its list of offerings, as it allows Under Armour to manage a more diverse inventory and to ship directly to distributors. Products are offered through the company website and retailers, and the company stores in the United States, Europe, Japan, Canada, South Africa, Australia and New Zealand. Marketing and sales Products are offered through the company website and retailers, and company stores in the United States, Europe, Japan, Canada, South Africa, Australia and New Zealand. Service When customers would request products that Plank had not created, he would respond, Of course we make that! and then immediately go to work with suppliers and contractors to deliver on his promise. What is Under Armours business-level strategy? Is the strategy appropriate to offset the forces in the industry? Conduct an analysis of Under Armours business strategy by using the 4 Ps Framework. The 4 Ps Framework is used to understand a companys strategy based on its: Position (Mission, Values, and Vision) Priorities (what is important to the firm in the short and long terms) Payments (what it will spend its money on to reach those priorities) Performance (how it will measure success) Position The task at hand was to simply make a superior T-shirt and nothing more. Under Armours mission is to enhance the experience for all athletes by applying passion, science and the relentless pursuit of innovation to create clothing with temperature control, comfort and flexibility. Under Armours stated goal is to be a leading developer, marketer, and distributor of branded performance products. Ever since its inception in 1996, Under Armours leaders have strived to achieve the companys vision of becoming the worlds leading performance athletic apparel brand by employing a differentiation strategy through innovation. Priorities For short term, there appears to be a trend that sales are higher in the third and fourth quarters of each year, aligning with the football and basketball seasons and the traditional holiday gift-giving season in the United States. For long term, Under Armour has been able to quickly earn loyalty after a customer has had one or two good experiences with their purchase. Payments For short term, Under Armour has contemplated putting more emphasis on its baseball product line to improve the sales balance and reduce the seasonal variability in sales, inventory efforts and distribution. For long term, they have the technology in the fabric and the design and the features satisfy what the athlete needs. Their model is getting to the athletes-supplying them with great product that helps them perform better. Performance This is further evidenced by a 133 percent compound annual growth rate and an equally enormous increase in operating income from $5.7 million to $52.5 million between the years 2003 and 2007. As of 2007, Under Armour had $606 million in sales revenue, far surpassing its first years revenue in 1996 of $17 thousand. Do you recommend any changes to its strategy and/or foresee any challenges? Dependability on suppliers. Under Armour relies heavily on few third-party suppliers and manufacturers. Under Armour should try to find more suppliers for their fabric. Even if the price of fabric rises or suppliers stop supplying the company, Under Armour still has other suppliers to carry on its business. Strategies for competition. There is a stiff competition in the athletic apparel industry. Under Armour should do more advertising to bring awareness to people about the companys brand. This way, Under Armour could have more competitive advantages in the market. Lack of patents. Under Armour should apply for patents for its products innovations to prevent other competitors from duplicating its products.